Google Analytics

Overview

Google Analytics is a web analytics service offered by Google that enables website owners to track and analyze their website traffic and user behavior. It provides valuable insights into the performance of a website and helps businesses make data-driven decisions to improve their online presence.

Setup in Google Analytics

1. Create a Google Analytics Account
2. Once the account has been created, go to the home page and select the Web platform to start the data stream creation.

3. In the Data stream creation screen, enter the URL intended to be accessed by the end-users, as well as the website name.
   1. (Optional) Select Enhanced Measurement for additional data capturing options.
   2. Create Stream
4. Click View Tag Instructions > Install manually

5. Copy the Google Tag snippet

Setup in CMS

1. Using the copied Google Tag snippet that was copied earlier, add it to your public/index.html file in the header of the CMS.

Confirming Setup

To confirm you've correctly integrated Google Tag Manager with the CMS, in Google Tag Manager, click the Admin Cog Wheel Icon > DebugView

If correctly configured, you should see the events populate here after receiving site traffic.